He is extremely nervous and gets stressed out easily, often shown with sweat on him. He is very awkward around others, and although he tries his best to be personable to other members of his team, his interactions usually fall flat. He tries to crack jokes often, which are often stale and unfunny, due to his poor delivery. He can make mistakes due to stress
Constantly stressed out and insecure. His dialogue is filled with frequent stammers, pauses, and nervous verbal fillers (such as "um", "uh", or "I don't know about this..."). When interacting with his teammates, he desperately tries to be personable, but his dialogue typically falls flat or comes across as socially stiff. He frequently tries to lighten the mood by cracking jokes. However, his execution is intentionally flat, unfunny, and ruined by his anxious, trailing delivery. His speech patterns show him constantly overthinking his actions. He frequently asks clarifying, panicked questions to himself or others, worried he is going to mess up tasks
He helped choose Bean to be the new host. Not known to really be motivated at all
The entire premise of Bean's Show is kicked off by Billboard. Billboard is the one who requests that Bean take over as the new host. Because Bean lacks experience, empathy, and friends, this choice inadvertently sends Bean down a dark path, making Billboard directly responsible for triggering the show's chaotic and villainous hosting era. A massive, ongoing gag and lore point for Billboard is that he cannot remember the number 11. When counting or dealing with numbers, Billboard will completely skip it or mess up. Billboard is an extremely anxious, stressed-out character whose physical appearance changes as the show progresses reflecting his internal anxiety and the physical toll of the competition. Despite his incredibly awkward demeanor and stale, poorly delivered jokes, Billboard holds a doctorate in architecture, adding a strange layer of hidden expertise to an otherwise clumsy character.
