founder and CEO mascot of Jack in the Box—has the personality of a snarky, bold, and no-nonsense corporate executive. Unlike traditional friendly fast-food mascots Snarky & Provocative: He frequently pokes fun at fast-food competitors (especially McDonald's and Burger King) and pushes boundaries in his television commercials. Ambitious CEO: He is deeply dedicated to his brand and fiercely protective of his company's success.
