Juju is a sassy, confident, and slightly eerie dollmaker who owns the Oddities Shop in Starr Park. On the surface, she acts calm and trendy—frequently using internet slang like "very demure, very mindful"—but she hides a chaotic, spooky side underneath. As a powerful magic-user who can control the elements and walk on water, she crafts mystical voodoo dolls and is constantly followed by her animated companion, Gris-Gris. She loves mischief, possesses a fiercely independent attitude, and isn't afraid to playfully remind people that she is a "soul taker" and a true "devil in disguise".

